Key Difference Between Traditional Marketing and Digital Marketing
What do you understand by the term marketing? Furthermore, do you know the difference between traditional marketing and digital marketing? You heard us. It’s a thing and we’re here to enlighten you about the same.
What is Traditional Marketing?
Traditional marketing is the oldest form of marketing and advertising encompassed in a broad category that includes print, broadcast, telephone, and more. Any sort of marketing that isn't done online is referred to as traditional marketing. Traditional marketing is crucial for reaching out to local audiences. If the ads are physical, they can be stored for a long time.
What is Digital Marketing?
Any type of marketing that makes use of electronic gadgets to deliver promotional messages and track their effectiveness. Digital marketing refers to marketing initiatives that display on a computer, phone, tablet, or other device in practise. It can come in a variety of forms, such as internet video, display adverts, and social network updates.
The Difference Between Traditional Marketing Vs Digital Marketing
Audience Reach - Through traditional marketing mediums like print, billboard, and more brands are able to reach out to a set of audience that can see, hear or interact offline whereas on the other hand digital marketing enables brands to a wider reach while maintaining a specific target audience.
Cost-effective - Digital marketing not only reaches a larger audience but also comes at a lesser cost than traditional marketing. Newspaper ads, television advertising, and other traditional marketing avenues often have substantial overhead expenditures. They also provide you less control over whether or not your target audiences see those communications at all. Digital marketing is rather a cost-effective medium.
Marketing Approach - Traditional media is based on shotgun approach and is usually chosen by the brands who wish to have a mass reach and want to target audience in areas with less or no digital hold. On the other hand, digital marketing is based on a rifle approach, when a brand wants to target a specific set of audience only.
Tracking & Analysis - Traditional marketing results can be tracked mostly only on the basis of increase in the sales which proves how effective or ineffective the campaign has been, whereas digital marketing tracks a variety of real-time data, including clicks, dwell time, devices, and more. You may use applications like Google Analytics to keep track of all of this information in one location.
Measuring ROI - Estimating the return on investment from traditional marketing tactics differs from calculating the return on investment from online marketing techniques. The distinction is in the tools available for measuring conversion rates and tracking ROI. There is no guaranteed way to measure and track the ROI in traditional marketing. The best you can do is make educated guesses about the potential profit on that investment. With the click of a mouse, you can calculate your digital marketing ROI. Don't get left behind because you can't keep track of your progress. In fact, tracking digital marketing ROI is simpler than tracking traditional marketing ROI because the opportunities for tracking are nearly limitless in the internet environment.
Customer Engagement - Traditional marketing does not allow for direct customer involvement, however digital marketing allows for more engagement and contact. Your target audience is instantaneously connected with you through numerous digital marketing channels, whether it's through social media comments or email messaging. By communicating with customers via video, surveys, or webinars, your brand may quickly develop better and longer-lasting relationships with them. When your business functions in tandem with the needs of your customers, it performs better. And digital marketing enables you to accomplish so by allowing you to communicate with clients and solve their issues/problems quickly.
Communication - Because traditional marketing platforms are not flexible enough to allow customer engagement, traditional marketing delivers very little engagement with the audience. The audience is left to see, hear, or read the marketing message without being able to easily provide feedback. Engagement and interaction are made easier with digital marketing. Customers can easily provide feedback in the form of product reviews, consumer experiences, testimonies, and other similar items. This enables the organisation to simply collect client feedback and include it into their statistics.
Real Time Result - Traditional marketing makes it difficult to track results. You never know how far your marketing will travel when you distribute leaflets, give away pamphlets, or advertise in newspapers or magazines. Digital marketing on the other hand is very easy to track. By streamlining numerous digital marketing efforts and executing advanced multi-channel analytics, real–time analytics of massive data aids in improved decision making. These analytical operations aid in identifying the proper clients who have expressed an interest in your products and services but have yet to acquire them.
Reach Us for Digital Marketing Service in Pune
Whatever your digital goals are, trust us to have you covered. We, at Macrocosm, are a bunch of highly skilled minds on a constant digital high working towards the betterment of your brand. We are committed to bringing a collaborative, flexible and competitive approach in the digital market. You can contact us on +91 7447 667766 or email us on contact@macrocosms.in to scoot closer to a successful future!
