Reasons Small Businesses Should Use PPC Advertising
What is PPC?
PPC ( Pay per click) advertising is a magical tool of Digital Marketing with which small businesses have a bag of scores of opportunities to expand their businesses online successfully. It allows you to imprint the heads and hearts of the audience with merely a click. PPC is basically a super-business model where the advertiser needs to pay a fee only when the user clicks on their ad and visits their website. With PPC you can engage your targeted audiences easily and drive immense traffic to your audience-hungry website. The myriad range of advantages make the digital marketing tool a magical pixie dust to sprinkle on the brands, which have merely commenced their journey in the digital realm.
How It Can Benefit Small Business Owners?
With the sheer growth in online services, PPC is a blessing for small businesses and is the finest way to reach new customers in the most cost effective way, benefits including :
- Increases your online presence
- Selectively target your audience
- Customize your Ads and ad costs are negotiable
- Highly Profitable as low investment in marketing
- Performance is easily trackable and measurable
- Provides useful data about target audience and your competitors
Reasons to use PPC advertising
Ease of Use - You need not gorge on chunks of information on digital marketing in order to use PPC, it is a super-convenient option to optimise unlike SEO, which is time consuming. Most of the work is done within the PPC platform, from research to advertising campaigns, writing ads and everything in between. It might seem like a task with strings of challenges, on the contrary you can get it done with the minimal involvement of your development teams. There are scores of tools such as Google Ads or Facebook Ads that are specifically crafted for this and makes your brand campaigning beat loud drums for itself.
Strong online visibility - Ranking at the top of Google’s organic results for every keyword that you're targeting is incredibly difficult, PPC here aids in amplifying your visibility for certain keywords depending upon the ads you choose. Several factors are involved in this particularly the Google algorithm although having paid ads definitely enhances your presence at the top of search results.
Brand Recognition - PPC boosts your visibility which in turn further elevates your brand name and asserts your authority on the online platform. This is immensely helpful for small businesses in their nascent stages as it plays a key role in creating a strong customer base.
Cost Effective - You can choose the ads to your liking, providing a budget flexibility with the ads you choose to run. Initially you can go with small-scale ads to see how it works out for your business. With diligent research and multiple trials you can come to a well formed conclusion regarding your expenditure on your ads to maximise your profits. A few ways by which you can accomplish this is-
Lower CPC costs- By Exponentially reducing your cost per click(CPC) you can optimise a terrific campaign while keeping expenses well within the budget. Budget increase only based on results- Gradually increment your ad spendings based on the outcome and keeping a constant check on the results. Spending money on specific keywords- Certain keywords will perform better than others varying within the consumers and with that knowledge you can instinctively allocate the budget on the basis of profits.
Reach your target audience - PPC networks provide access to a plethora of information like demographics, location, keyword usage and time of day of the users which can help you in selectively targeting your consumers.Local customers are key to small businesses and they serve as your primary target audience, accompanying that it also assists you in targeting your competitors' consumer base.
Retargeting- Delivering targeted search ads to people who have previously visited your website, is the main purpose of Retargeting. It essentially brings your brand into prominence among the interested customers and pushes their chances of interacting with your brand again.
Personalised ads- By personalising your ads, people on websites allied to your product or service will be viewing them from time to time on other platforms that they will come upon.
Works well with Digital Marketing Channels- PPC works wonders with other digital marketing channels. PPC accompanied by SEO can divert much required traffic to your website helping you find your perfect match of the keyword. For example Google Ads is an excellent means to engage your audience for an extended period of time as they provide data and insights on keyword basis.
Measurable and Trackable - The data on the corresponding keyword that performs best for your business is provided by tools such as Google Analytics and Google Adwords. PPC campaign management services are measurable and trackable at every step of the advertising process. They lay out information concerning high level performance details,impressions, clicks and conversions. It is very useful to study and research trend patterns and optimise it in a way that suits your business model. Whereas this isn't possible for the other modes of marketing as they fail to provide a clear picture of the required data in its entirety.
Generates Profit - PPC pledges on a high return on investment (ROI) in contrast to its counterparts in digital marketing. Ads are customisable and you have a complete and utter control on your ad expenditure, reducing it paramountly by lowering your cost per click. Identifying the keyword that receives more clicks is of utmost priority and depending on them the ad campaign can be budgeted to cut back on expenses . Maximising your profit margin is the result of spending judiciously on the ads.
Best way to Test your Product - For starters, testing a product from your business is v key to your business and PPC is the way to go about marketing it . Running an ad campaign for your product and experimenting with ads is the best way to assess your products performance among the targeted audience.
Expansion and Converting Consumers - The foremost advantage small businesses get from PPC is expansion of their consumer base which is impossible otherwise. By bidding on search terms you can capitalize on search terms that target buyers. For optimal results linking the ads directly to your products page is advised.
Marketing Data - PPC provides a range of data including the performance data and statistics regarding your ad campaign, which can massively aid you in research to ameliorate your marketing techniques. Impression, click and conversion comes useful in SEO strategy. The stats are readily available and helps you visualise your expenditure, profit margin and provide an analysis eventually leading you to your end goals.
PPC for achieving Business Goals:
Today more than ever consumers are online and digital marketing has become vital to every business. For small businesses it's very important to have an online platform and PPC helps in boosting your presence there. It's the most cost effective and easiest way to put your product out there for a large consumer base eliminating the hassle of traditional marketing models. A substantial number of small businesses worldwide have reaped the benefits of PPC as more and more consumers are now supporting them.
