The Future Of Web Design And Development

The Future Of Web Design And Development

Try and imagine a life without the internet just for a minute, can you? That is exactly what we are talking about. The internet is everywhere today. From counting the daily steps you walk to following you and pinning you everywhere you go, the internet really is your shadow who probably by now knows you a lot more than you know yourself. One thing will be certain in the coming few years. Websites will have a totally different look, sound, and function than they do now. From tiny visual patterns and responsiveness to a full redesign of how we use them, there's something for everyone. You can read “(backlink to previous blog)” to have a jumpstart on the evolution of web design and development. When you’re all caught up, we will take you through what looks like the future of web design and development. Continue to read this article to know more.

Artificial Intelligence And Chatbots

The concept of artificial intelligence has sparked a lot of discussion. It's not just a question of whether we can programme a computer to think for itself; it's also a question of whether we should. Aside from Terminator-style fears, AI can shape more than just the future of web design; early examples of self-driving online services are already in use. The most obvious example is chatbots, which are now used by thousands of companies to engage site users. Customer support resources can be freed up by using chatbots to answer simple questions and handle complaints. They can be used by both small companies and multinational corporations due to their scalability. Chatbots are sweeping the internet, from supermarkets to restaurants and hotel chains, and will soon be commonplace in the real world, thanks to the advancement of robotic assistants for industries as diverse as hospitality and healthcare. In the coming years, AI will spread its tentacles into every aspect of web design. Chatbots become smarter and more powerful with each question they handle thanks to machine learning algorithms. This is especially true for voice search, which has its own role to play in redefining web user expectations. It's easy to foresee a slew of other web design improvements that, although science fiction at the moment, might easily become reality in the coming years. It's fair to expect that, in the next few years, people will be able to use autonomous personal shoppers while visiting e-commerce sites if AI and chatbots become sophisticated enough.

Voice Interfaces

People have become more accustomed to asking questions and receiving a spoken answer from their smartphones thanks to services like Siri and Google Assistant. Alexa and the Echo speakers from Amazon have gone even further, bypassing websites entirely and firing off responses without the need for the details to be shown on a computer. Voice interfaces are expected to become more common over the coming few years as users accept a more realistic, conversational approach to interacting with websites. This means the voice would have to be considered during both the design and content creation processes. Unfortunately, the concepts of voice interfaces are entirely different, posing a significant challenge for developers. AI and automation could save the day, and they're already being used to improve how voice assistants handle queries. The SEO era's short, concentrated, keyword-driven strategies will give way to a time when long tail search terms will be much more efficient. As a result, content strategies will change to reflect this, with FAQs attracting more viewers than keyword-heavy articles of the past. Despite the challenges, voice has the potential to liberate websites and reduce their reliance on formal, rigidly formatted material. Traditional search engines, such as Google, are now seeing voice as a threat; a business that is embroiled in its own arms race. It will take a few years to refine and incorporate this, but soon, voice will have reshaped the network in the same way as smartphones have over the last decade.

Smarter Websites

Since smartphones are now more commonly used for web browsing than laptops or desktop PCs, adaptability has become important. Web design would have progressed much more along this road in a few years, with smarter pages that avoid ‘standard' templates and tired formats. This tree has several branches, and responsive design is just one of them. Voice-optimized interfaces, chatbots, and context-specific page adaptations are all expected to become more popular in the future. Sites can already be customised based on factors such as the visitor's location, the computer they're using, and the other services they're logging into. They will become much more adaptable as they become smarter and more autonomous. A push notification sent to a customer's phone, for example, will provide them with an exclusive deal or a connection to the business's website as they drive by a physical store. This combines online marketing with a physical location. Millions of customers value personalization, so the one-size-fits-all solution of the past would have to be abandoned. Developers would be able to create bespoke experiences thanks to new technology, whereas cookie cutter models and inflexible interfaces would be relegated to the past. A few startups also are creating software that allows websites to adapt automatically, ensuring that no two users have the same experience. This will change everything from the user interface to the content itself, demonstrating the breadth of what experts hope to accomplish in this field.

Augmented Reality

This is where things start to get interesting. Because of devices like the Oculus Rift and HTC Vive, virtual reality (VR) has become a common phenomenon. However, augmented reality would arguably bring the most significant improvements to web design (AR). AR, which Microsoft and several other companies refer to as "mixed reality," has been made available to customers through a variety of items in recent years, most notably through mobile applications like Pokemon GO. The majority of this revenue will come from hardware sales, but consumers will also need software experiences to complement their AR headsets and AR-ready smartphones. Wearable technology will enable designers to overlay interactive, location-based elements over the visitor's real-world view. The possibilities are infinite when combined with object recognition and facial scanning. Users could walk down a traditional high street, glance at a store, and receive immediate offers from their website using augmented reality. They could walk past a restaurant and check out the menu using data downloaded from the internet from their wearable device. This will push websites to become more versatile and minimalistic, or at the very least adaptable enough to be shown above the world around visitors without being intrusive. This isn't a brand-new juggling act; rather, the systems involved have evolved.

Well, the world is really evolving, as you know by now, and we are too. Macrocosm stems its roots in innovation and creativity. And if not a step ahead, we definitely walk hand in hand with the evolution of website design and development conquering one win at a time. If you’re looking for a power packed website with chunks of innovation and creative swirls, Macrocosm is your best bet. Call us today to scoot one step closer in witnessing your brand’s unparalleled growth and success.